Man & Myth gives men the skincare they need to pursue fulfillment.

The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. The branding is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.

Packaging

To bring an element of mystery to the products, we utilized a shadow-like black-on-black print technique. Throwing caution to the wind, the results are a label that draws you in closer to discover what it is. The design is bold, elegant, and distinctly male.

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The look and feel, direction, concept, all of it is outstanding! When I show the brand to anyone its like WOW! I have no doubt I chose the right partner for this project.

JAY MCHUGH | FOUNDER