I Found the Truth is a YouTube ministry telling the stories of Muslims encountering Jesus. With over 10 Million views on their YouTube Channel, their impact is being felt all over the globe.
Numa has partnered with I Found the Truth since its origin in 2020. With 2024 marking the 5th season it was time for an update better suited to how the brand evolved.
The primary IFTT globe icon was developed to communicate the impact the series has experienced internationally. A new wordmark and identity was developed to match the outstanding cinematic quality of the videos. Extended identity assets were created for social media channels, the website, and apparel to bring the brand to life.
