CRU * 

CRU * 

CRU * 

CRU * 

CRU * 

CRU * 

CRU * 

CRU * 

A multi-year, multi-team, multi-site website redesign for one of the largest Christian non-profits in the world.

Since 1951, Cru® (formally known as Campus Crusaders) has helped to fulfill the Great Commission by winning people to faith in Jesus Christ all over the globe. Supporting over 8,000 ministries in over 70 countries, Cru® has impacted millions of lives.

Studio Numa joined a large team of internal and external experts for a multi-year effort to redesign several ministry, foundation, and giving websites to create a more cohesive look and to meet various giving initiatives set by Cru’s® leadership.

The Cru.org effort alone affected about 5,000 pages including their extensive resource library of articles, videos, and devotionals. To make the new styles easy to apply and manage we leveraged a component-based design system built on Adobe Experience Manager. Leveraging pre-built components allowed their team to manage current pages and build new pages in the future without having to fully redesign or code a new page.

Services Provided


Component-based Design System

Cru.org Website Redesign

LeaderImpact Website Redesign

Cru Foundation Website Redesign

Cru Web Style Guide

View Website

LeaderImpact is a volunteer-led movement of leaders dedicated to having a lasting impact. Together they challenge all leaders to accomplish more through developing their personal, professional, and spiritual lives.

Studio Numa worked with their internal team to completely redesign their website using a component-based design system. This system allowed their team to easily manage the website, add now pages leveraging existing components, and scale moving forward.

Cru Foundation accelerates the Great Commission through smarter generosity. They offer creative financial solutions to donors who want to leave a legacy for their families while supporting the over 8,000 ministries Cru offers across the globe. They are good folks doing good work.

Studio Numa worked with internal and external teams to redesign the foundation’s website. We introduced a completely new structure to organize their extensive resource and article libraries, a robust mega-menu design to house the many links users needed access to, and simplified the interface to be more consistent with the over all Cru® brand efforts.