Thrive Conferences is a high energy Christian conference on the west coast with the goal of providing churches and their leaders everything they need to make an impact on their communities. Thrive had grown to produce 7 conferences each year, so creating an identity system was vital so that conferences could easily be added as growth continued.
We evolved their previous arrow logo to fit their focus on accessibility, and allowed for each sub-brand to have a designated color palette. This allowed for the umbrella of Thrive to always be protected while allowing the conference theme each year to have some creativity. A website and collateral were also created to accompany the new found identity.