Grassroots exists to cultivate growing environments for the betterment of the soil.

Grassroots, based in Northern California, began as many companies do with an idea for a product and how to do it better than the other guys.

Today they are a leading supplier of fabric pots, fabric beds, and plant foods to growers and gardeners all over the country. Their love of living soil, microbes, and thriving gardens led them to success, and their identity needed to capture passion. A new personality-rich identity, quirky packaging system, and ecommerce website was created to better connect with their customers and express the life and soul of the brand for years to come.

Identity

Packaging

Ecommerce Website