The identity needed to resonate with every member of the family, capture the energy of an urban hangout, and be flexible enough to translate to apparel, wall graphics, stickers and more. All-american colors were chosen to harken back to traditional barbershops, while playful typography brought energy to the brand.

Signage & Environmental

The identity was extended into the space by creating energetic, bold, type-driven graphics throughout. Neon was used to illuminate the tagline, stickers were applied to the checkout counter, and a letter board was used to display the pricing menu.